In a moment, I’ll explain how you can replace your day job, fire your boss and do whatever the hell you want.
But first, let’s get something out of the way – Hustle.
“Hustle” is a fancy word for hard work.
Without hustle, you are guaranteed to fail.
The process I’m about to share is simple and straightforward. But without hard work, it’s bound to fail. Time to get your hands dirty.
STEP #1: Become Really Good At Something
I chose copywriting.
I signed up to CopyHour in April 2012. CopyHour is a simple program that teaches you how to write great copy. You get a list of books to buy and read. Plus, a classic sales letter from the ol’ days is sent to your inbox. When it arrives, you take a pen and write the sales letter out by hand.
That’s all it takes to be a kick ass copywriter.
Reading a few select advertising and marketing books, plus putting in the time to write out sales letters by
It’s simple, but HARD.
It requires that all important ingredient… hustle.
You’ll need to set aside an hour day, for at least two months, to get really good at it.
But if you do it… well, you’ll be a better sales copywriter than 99% of other people, including many people
who call themselves copywriters.
You see, most people would never do something like write sales letters out by hand.
“WTF? Who does that!?!?!?”
Those people are weak.
How do you get an instant advantage over your competitors?
Work harder than they do.
Does it have to be copywriting? No. You could get really good at website design or programming (or literally anything).
STEP #2: Strategic Networking
There is a lot of hoo-hah on the topic of networking.
But here’s the thing – there’s only so much time in the day.
You can’t network with each and every person you bump into. You don’t want to be the guy sending
emails all the time, to all sorts of random people.
You want to be strategic about it.
To make money as a copywriter, you need clients. To get clients, you need to start a relationship with
people who need your services.
You can do this with cold-calling, cold-emails and advertising.
That’s what most people do.
But as Mark Twain says, “Whenever you find yourself on the side of the majority, it is time to pause and
For me, a CRUCIAL step in my journey was becoming friends with an influencer. An influencer is
someone who is friends with many other people. They are a connector. I became friends and made myself
useful to someone.
Eventually, he offered me paid work. I made sure I kicked ass. Next, we did a podcast together. That
podcast positioned me as an expert in the eyes of his audience. It shot me out of the gate and got me to
where I am now.
You can do cold calls or follow some other marketing strategy.
But the quickest way to move up the ranks is to find people with an audience and find a way to get in front
of them… period.
Think like a copywriter.
You have to give them what THEY WANT. What do influencers want? What everyone wants…
Find out what value they want and give it to them. Eventually, you’ll find a way to get in front of their
It’s essential that you don’t try and do this randomly.
Think about your target prospect. Then find someone who has an audience full of those target prospects.
Replace Your Day Job With Two Steps
Remember the formula?
1. Become really good at something.
2. Strategic networking.
These two steps are the ticket to replacing your day job.